Whoever first uttered the phrase “an egg is an egg” must have lived back before factory farming was even a thing. Because although it may have been true then, it isn’t now. Better eggs and [let’s just call them not so great eggs] are night and day. So much so that they’re like two different ingredients. Perch one atop your avocado toast and you might soon have an Insta famous photo on your hands, #nofilter. Poach the other and you’ll be left with a stringy, pale-yolked mess that doesn’t even taste like an egg. And wait, isn’t that the bare minimum requirement? Yeah, no thanks. But beyond the obvious quality differences, there are so many things that make better eggs better – not just for you, but for the land and the planet, too.
Better eggs are better for you
Consider Pastures Eggs are Certified Humane Pasture-Raised on small family farms, which means the hens spend their days outdoors on green, grassy pastures where they’re free to forage for insects, grubs, and greens. While this is clearly the most common sense way to farm (hens need sunlight, space, and fresh air, duh), it’s not the standard for 95% of the eggs produced in the United States. Better, more transparent animal welfare practices are important in and of themselves, but they also affect the quality of the final product.
More nutritional value
Research suggests that eggs laid by hens with access to outdoor pastures contain significantly more Omega-3 fats and Vitamin D than eggs from hens in conventional or caged living situations. Alexa, play “Soak Up the Sun” by Sheryl Crow.
Vibrant and flavorful amber yolks
The yolk says it all: thanks to our hens’ varied diet of outdoor forage, Consider Pastures Eggs have intensely hued amber yolks. Plants contain naturally occurring pigments called carotenoids that end up in the yolk when a hen lays an egg. More clovers to snack on in the pasture = darker, tastier yolks.
Substantial egg whites
Our eggs are gathered each and every morning within hours of being laid, which means they’re as fresh as it gets. Fresh eggs from hens with a varied diet tend to have thicker, more substantial whites; the kind that don’t immediately spread across your frying pan. Watery egg whites who? Don’t know her.
Thick, strong shells
The thick, strong shells in every Consider Pastures carton are a sign of thriving hens that receive a well balanced diet with plenty of calcium. Same principle about milk and bones that you learned in elementary school: calcium makes for stronger shells.
Better eggs are better for the land
At Consider Pastures, we’re taking pasture-raised standards and egg farming a step further by transforming farmland through the principles of regenerative agriculture. Our farmers are dedicated to improving soil health, contributing to thriving local ecosystems, and building a path to a better food system and a healthier planet. This fundamental shift in the way we think about land and farming has monumental benefits.
Consider farms don’t use pesticides or inorganic fertilizers and refrain from deep tilling and fallow rotation. These practices protect soil from erosion and nutrient loss, protect animal and plant activity, and encourage stronger, deeper root systems.
Bats for natural pest control, multi-species livestock integration, pollinator-friendly native plants, you name it. Regenerative agriculture asks us to consider not what the land can do for the farm, but what the farm can do for the land.
Putting a dent in climate change
Regenerative agriculture takes sustainability a step further by actively removing carbon dioxide emissions from our atmosphere. And it’s all thanks to dirt: flourishing farmlands and healthier soil can store significantly more carbon dioxide than conventional tilled earth.
Better eggs are better for the world
We don’t just sell eggs: we seek to inspire others to consider the world we all want to live in. We also believe that we have the power to make a greater change by using business as a force for good. When you pick up a carton of Consider Pastures Eggs from the shelf, you’re getting much more than a dozen eggs in return. In fact, you’re helping us give back to our communities.
Healing a planet in distress
Our food system is built on a history of violence, power, and greed. It had to be said. And our planet is suffering as a result. Consider Pastures is a member of 1% for the Planet, a global network of organizations, individuals, and businesses like our own dedicated to tackling our planet’s most pressing environmental issues.
Assisting in research and development in the regenerative agriculture space
The principles of regenerative agriculture existed long before the United States was established, but this modern day return to holistic farming is still in its early stages. Consider Pastures has made a five year, $250K commitment to American Farmland Trust in support of regenerative farming initiatives.
Reduced environmental impact through recycled and recyclable packaging
In keeping with our commitment to the planet, Consider Pastures Egg cartons are made from 30% post-consumer FSC (Forest Stewardship Council) Certified materials. In addition, our cartons are printed with inks derived from soy, a bio renewable ink source.
Approaching business with people, planet, and profit in mind
Just as regenerative agriculture considers an entire ecosystem with every farming decision, we believe in a better way to conduct business where social and environmental impact rank just as high as profit. As a Certified B Corp, Consider Pastures joins a global movement of mission-driven companies committed to transparency and accountability in all areas while continuiously working for the good of all – Earth included.